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Pillar Mortgage

In the world of mortgage lending, companies are constantly looking for ways to differentiate themselves from the competition and build trust with potential customers. One strategy that has proven to be effective is the use of video production. By creating engaging video content that explains their services and expertise, mortgage companies can attract more customers, improve their reputation, and close more deals. Here’s a look at some of the advantages of using video in the mortgage industry, based on a recent study.

According to a study conducted by Vidyard, a video marketing company, the use of video in mortgage marketing has increased by 33% over the past year. This shows that more and more companies are recognizing the power of video to connect with customers and drive results.

One of the key advantages of using video in mortgage marketing is its ability to simplify complex concepts and make them more accessible to potential customers. Mortgage lending can be a confusing and intimidating process for many people, and video can help to demystify the process and build trust. According to a survey by the National Association of Realtors, 36% of homebuyers used online video sites to help them in their home search, which shows that people are eager to learn more about the home buying process through video.

Another advantage of video production is its ability to showcase a company’s expertise and build trust with potential customers. By providing valuable information and answering common questions in a clear and concise way, mortgage companies can establish themselves as experts in their field and build a rapport with viewers. This is especially important in the mortgage industry, where trust is a key factor in customers’ decision-making.

Video can also be an effective way to reach younger and more tech-savvy customers. According to a study by Google and Ipsos, 18- to 34-year-olds are more likely to watch YouTube than any cable network. By creating engaging video content that speaks to this demographic, mortgage companies can increase their visibility and attract a new generation of customers.

But creating effective video content isn’t always easy. It requires a certain level of technical skill, as well as a deep understanding of the mortgage industry and what potential customers are looking for. That’s why many mortgage companies choose to work with professional video production companies, who can help them create high-quality videos that will resonate with viewers.

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In conclusion, the statistics show that video production is a powerful tool for mortgage companies looking to stand out from the competition and build trust with potential customers. By creating engaging video content that simplifies complex concepts, showcases expertise, and speaks to younger customers, mortgage companies can increase their visibility, attract more customers, and close more deals. So if you’re a mortgage company looking to grow your business, consider investing in video production.

"Video is an incredibly powerful tool for getting your message out there, whether it's for marketing purposes, advocacy or just entertainment." - Richard Branson, founder of Virgin Group.